In the past 2 years, there have been 783 units (all sizes) that have come on the market in Salt Lake. In the “Odds of Selling” chart above, we can see that in 2019, there were 188 units sold. At the end of the year, 72 were still for sale. 70 units that were listed in 2019 did not sell. So far, in the first 8 months of 2020, closings are half of what we saw in 2019 (97 vs 188). In the chart below, we can see all of the activity thru July, 2020.
Under “Closed Sales: Condos”, We can see that this years April and May closings were cut in half, year over year (from 16 & 18 closings to 10 & 7 closings), but June and July have rebounded nicely.
In this pond chart, we are only looking at the last two years, or 314 transactions, that were 2 bedroom, Salt Lake units under 900 SF. This basically excludes larger 2 bedrooms and units in the Plaza Landmark, Country Club and Century West, which have resort-like amenities, gated parking and routinely sell for $100k over Fairway Gardens. On the left side of the chart, we see water (or listings) flowing in to the pond. The water entered the pond at a rate of 23 new listings, over the past 90 days. Currently there are 15 active listings in the pond and 16 condos that are in escrow and about to exit the pond to the right. Over the past 90 days, 16 condos have exited the pond and sold. Our goal is to be one of the new listings that enter the pond, we want to find a buyer, go into escrow and be one of the 16 that exit the pond as a closing. We don’t want to be one of the 15 properties that sinks down in to the pond and gets stuck in the “stagnant mass”. If you become part of the stagnant mass and you are one of those 15 condos, that are not selling, you have two options; 1) reduce price and/or 2) add value. The stagnant mass condos came on the market with the wrong mix of preparation, marketing and pricing. If we are well prepared, well marketed and well priced will sell the condo for the most amount of money in the shortest amount of time.
These are the latest, high floor, comps from Fairway Gardens. I think it would be wise to price on the lower side of these units to create more interest and allow the market to push up the price with multiple offers. This is always the best strategy, but especially so during uncertain times and also listing in the 4th quarter which only has 10% of the annual sales (in a normal year). The last thing we want to do is be like unit #1103 which over priced, was withdrawn, relisted and reduced price. Much better to start at a lower price, bid it up and get it sold, rather than reduce price and experience death by a thousands price cuts
Each dot on this chart represents a Salt Lake condo closing, in 2019 (all sizes). It took at average of 82 days to find the right buyer and accept their offer. In 2020, the average days on market in Salt Lake is 111 days. However, if a property is well prepared, well marketed and well priced, we should have offers with a few weeks.
In 2019, these are the numbers of closing that occurred each month. If we assume an average escrow time of 45 to 60 days to close, the ideal time to sell would be in May and June (spring/summer selling season). Typically, these are the months when families move, because the kids are out of school. This year is different, so the pattern may change. We can see how the numbers of closings are the lowest in the 4th quarter.
We can see how the April and May numbers, of 2020, have been affected by the pandemic and then rebounded in the past three months.
The listings above, are the 15 other 2 bedroom units that are currently on the market and competing with us to find a buyer.
In this chart, we can see that 5.4% was the average price appreciation by state, year over year, thru Q2 2020.
Hawaii ranked 7th, overall, with 7.55% annual appreciation.
Honolulu actually lead the nation with 11.66%, annual appreciation.
The financial stress index has returned to “normal levels” since its highs of March, this year, around 5 points. In the chart, you can see the all time high of 9 points in October of 2008, during the financial crisis.
We can see Hawaii’s economic activity has improved since the lows of 61 points, in May, to 82 points, in July.
Tourism numbers are still cratering
Labor numbers still depressed, especially in Leisure and Hospitality (-49.2%)